A montage of live event professionals, each labeled with their role: lighting and audio technicians, an event organizer, a musician, a rental coordinator, a venue manager, a video engineer, a stage manager, and festival operations staff.

Who It's For

Built for the people who make live events happen

Everyone on ASO operates through their own organization, whether that is one person or a company with a full crew. Here is what that looks like depending on the work you do.

Freelancers

Audio, lighting, and video technicians, camera operators, engineers

Independent professionals who own their client relationships and run their own work.

The problem

You are the crew, the office, and the warehouse, and the details of every job live in your phone, your inbox, and your memory.

How ASO helps

Run a complete one-person organization. Keep your events, gear, documents, and financial records in one place, and issue quotes and invoices under your own name. Bring in an organization you already work with when a job needs more hands.

Production Companies

Live event production, corporate AV, conferences, galas

Organizations delivering production work across several events at once.

The problem

Crew, gear, documents, and money are tracked separately for each event, and every partner you work with holds a copy that drifts out of date.

How ASO helps

Keep every event under one organization. When you work with a partner organization, they can join the same event and see current information instead of a copy, with the access you decide to give them.

Venues

Breweries, clubs, performance houses, concert halls

The business or operator running a room and its calendar. Venue organizations run programming. A venue on its own is only a location.

The problem

Recurring programming gets rebuilt by hand every cycle, requests arrive in three different inboxes, and the screens in the room are updated separately from the schedule.

How ASO helps

Run recurring nights as a series instead of starting over. Take in structured requests, keep your house inventory and power planning in one place, and drive in-venue screens from the same event information.

Event Organizers

Festivals, fundraisers, community events, private events

The organization that owns an event and coordinates the people delivering it.

The problem

Every provider holds one piece of the event, and finding out whether the event is actually ready means calling all of them.

How ASO helps

Give the organizations working your event scoped access to the same record. Readiness, documents, and promotion all work from current information rather than from the last email anyone sent.

Musicians

Bands, solo performers, DJs, theatrical performers

Performing acts running the shows and recurring events they organize themselves.

The problem

The nights you run yourself are coordinated with no system at all, and your promo material, stage requirements, and show history are spread across other people's platforms.

How ASO helps

Operate your own organization around the shows you control. Keep media, documents, and financial records together, and run open mic signup, queues, and signage from one place.

Rental Providers

PA systems, lighting packages, backline, staging, video walls

Organizations whose inventory is the business, and operations that regularly supply partners.

The problem

Requests arrive by phone and text with the dates missing, and availability lives in a spreadsheet that is out of date as soon as two jobs overlap.

How ASO helps

Keep inventory in one place and receive structured requests tied to a real event. Give a partner organization you approve visibility into what is available so requests start from current information.

What everyone shares

Six kinds of work, one thing in common. Everyone here operates through their own organization, on their own terms. ASO does not fold you into one larger company or ask you to work the way someone else does.

You get value from the first day, before anyone else you know has joined. As more of the industry comes on, independent organizations start working together on a shared network without giving up what makes each of them their own.

Join free

Create your organization and start running your work through it. Membership is free, and you can begin on your own today.